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(as of Aug 31, 2023 19:51:57 UTC – Details)
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America’s premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan’s car industry falters and America’s Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters — Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others — and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
ASIN : B00B3VMMGA
Publisher : Simon & Schuster; Revised ed. edition (May 14, 2013)
Publication date : May 14, 2013
Language : English
File size : 28155 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 512 pages